Public Perceptions about Nanotechnology

The aim of the analysis of public perceptions of nanotechnology was to describe the impact factors for risk communication in the new risk area of nanotechnology. A basic qualitative-psychological study in conjunction with a representative population survey of the perceptions of nanotechnology aimed to provide insight into the factors which influence consumer perceptions, the dynamics of importance in the field of nanotechnology and the direction in which public opinion on nanotechnology can move.

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