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Posted: September 21, 2009

Applied DNA Markets Programs to Forensically Pinpoint Gray-Market Diversion

(Nanowerk News) Applied DNA Sciences, Inc., a provider of DNA-based security solutions, announced that its anti-counterfeit technologies can be deployed in covert programs that seek to identify "leaks" in supply chains. Leakage out of the legitimate supply chain, called "Diversion" creates the "Gray-Market" that devalues any product caught in its grip. Sometimes gray-market products are leaked back into legitimate supply chains, most often accompanied by counterfeits, out-dated products or products that have been remanufactured to superficial specifications but with limited capacity or shortened functional lifetimes.
"Botanical SigNature® DNA can track the path of supply chains in many industry verticals: governments and the military, electronics and semi-conductors, currency, collectibles, fine wines, luxury goods, personal care and other industries," said Dr. James A. Hayward, CEO of APDN. "By layering SigNature DNA with other rapid screening security platforms, the combination enables in-field screening with in-lab forensics. Conventional tools such as barcodes, holograms and even RFIDs, have limited security, as counterfeiters have found ways to access this technology and quickly create and distribute fake products back into the supply chains of companies and governments. DNA elevates each of these and other platforms to a forensic level, that cannot be copied and that offer the near absence of false positives."
The forensic utility of DNA has survived scrutiny unparalleled for crime evidence. Its informational content is massive and it is one of the most sensitively detected molecules known to man. Applied DNA's products may be deployed in extruded plastics, inks and metal surfaces, making this security applicable to microchips and printed circuits. The company has successfully incorporated DNA in a wide menu of commercial inks, adhesives, label and packaging materials and directly onto a variety of products such as fabrics, cosmetic products and drug prototypes.
Dr. Hayward continued: "Once a counterfeit product enters a supply chain, it becomes exceedingly difficult to differentiate a real product from the fake. We regard DNA as the "security of both first and last resort."
APDN has been selected to present at the DMSMS and Standardization Conference in Orlando, FL on September 23rd. This will be APDN's second governmental conference demonstrating the power of DNA to successfully address the challenges of counterfeiting and diversion.
About APDN
APDN sells patented DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied. APDN also provides BioMaterial GenoTyping™ by detecting genomic DNA in natural materials to authenticate finished products. Both technologies protect brands and products in a wide range of industries and provide a forensic chain of evidence that can be used to prosecute perpetrators.
Source: Applied DNA Sciences (press release)

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