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Posted: February 22, 2010
Printed Electronics Summit Shifts Industry Focus Towards Making Money Today
(Nanowerk News) With the printed electronics industry poised to explode into the mainstream market, representatives from Europe, Asia and America have already started registering for the Printed Electronics summit, taking place May 10-11 in San Josť.
It's no wonder, looking at the speaker line-up, which reads like a who's who of the printed electronics industry, or the cutting edge agenda, which will transform prototype products into mass-market solutions which will drive profits, not in ten years, but in one. With key speakers demonstrating how to capitalize on current capabilities, lessons from end-users on what they want to be able to do in today's products, and companies demonstrating their integration of printed electronics into existing components, the message is clear.
There are so many products that could be launched today, however the focus is usually on pushing technology forward rather than being creative with what we have. The Printed Electronics Summit will help developers make money, today.
In a recent interview with Dr Kate Stone, CEO of Novalia and speaker at the Printed Electronics Summit, this was made abundantly clear:
"The main challenges facing this industry are based around a joined up supply chain and use of creativity. There are so many products that could be launched today, however the focus is usually on pushing technology forward rather than being creative with what we have. The challenge is to communicate to industry just what can already be done."
With the printed electronics industry in a "chicken and egg" situation, with a mass market product needed to secure significant funding to progress, and that funding needed to reach the mass market, innovative approaches to today's problems are needed. The Printed Electronics Summit will provide delegates with case studies, definitive, current advice and forward thinking solutions to help developers ramp up their processes and commercialize the impressive capabilities that printed electronics has today.
Andreas Meyer, Director of Technical Product Development at Ravensburger, and speaker at the Printed Electronics Summit is already on board. "Ravensburger has already started with the integration of electronic and electronic devices into board games, with success. One aim for us is to strengthen the main categories with additional electronic and technical opportunities, to enhance the fun and the challenge while playing as well as being updated with the convenience of playing games over all."
One innovative company who have realized the caliber and potential of this show are recently confirmed event sponsors Fujifilm Dimatix. Dimatix is driving a revolution in production technology to support a new generation of products for printing, industrial product decoration and materials deposition.
With this partnership, along with the highest level of speakers and delegates, the Printed Electronics Summit is not to be missed! With leading developers, manufacturers and end-users discussing the latest developments and profit making product strategies, delegates are sure to come away with the latest, most useful printed electronics knowledge.