| Jan 12, 2011 |
Free white paper: Why and how to communicate your research
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(Nanowerk News) Frank Burnett, Emeritus Professor of Science Communication at the University of the West of England, has written a concise 26 page Guide designed to help scientists, engineers and technologists develop effective, attention-grabbing ways of communicating what they do and why they do it to public audiences. It is part of the package he deliver as a Masterclass around the world, most recently in Belgium for the European Cooperation for Science and Technology, Bulgaria for the British Council and Saudi Arabia for Scitech.
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This Guide, which is available as a free download (pdf), will help any expert think through the issues that arise when they want to talk about their work to non-experts either directly or through the mass media.
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The major topics covered are how to:
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play a role in building bridges between expert and non-expert communities, and why it is necessary.
devise the most effective ways of communicating your expertise to different audiences
interact with audiences effectively in informal settings
work with the media
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