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Posted: April 7, 2009
Nanogate Wins REWE Group As Customer
(Nanowerk News) Nanogate, a leading international enabler in the nanotechnology market, is opening up the retail sector in Austria. A number of textile care products bearing the Feldten brand name will in future be sold by the REWE Group's Austrian supermarket chains. The annual sales volume will be a mid-range six-figure sum.
Now the products are available in Austria as part of the consumer goods ranges sold at branches of the food and pharmacy chains Billa, BIPA, Merkur and Sutterlüty. The range comprises four innovative textile care products which were previously unavailable in this form at these four Austrian retail chains' branches. They are marketed under the brand name Feldten. Nanogate AG acquired the brand in November 2008 and is currently completely restructuring the product portfolio. Feldten has stood for high-performance care products in the field of leisure and sport for 125 years now.
Ralf Zastrau, CEO of Nanogate AG: 'The listing at REWE confirms the attractiveness of our products and demonstrates the trust that exists in the performance capacity of our new brand Feldten. This is an important step within our growth strategy for the high-volume sport and leisure market. We are confident that we will gain more high-selling retail chains as customers over the next few months.'