Posted: April 18, 2008

As the Disposable Battery Market Dims, Rechargeables Charge Ahead

(Nanowerk News) The United States may be in the midst of an economic slowdown, but when it comes to the consumer electronics market it's still a case of "go, gadget, go!" As innovation in the battery market continues to meet consumer and product demands, SBI's new report, U.S. Batteries Market, estimates a compound annual growth rate of 5% for rechargeable batteries from 2002 to 2007, compared with flat growth for disposables. SBI expects the overall battery market to dip in 2008, followed by steady growth in spite of challenging economic times, topping $9 billion by 2012.
"The emergence of so many portable, battery-operated devices -- particularly computers and cell phones -- has sped up battery innovation for long-lasting, on-the-go power," notes Cathy Minkler, Editor of SBI. "Growing consumer use of these devices has fueled the development of new battery technologies such as pre-charged rechargeables and on-the-go chargers that use batteries to recharge cell phones. Now, batteries that can tap into biodegradable materials, solar power or even nanotechnology represent the new frontier."
Although alkalines are still the most popular type of household-use battery, rechargeables are gaining traction due to consumer concerns about the environmental impact of disposables and recent innovations such as the pre-charged rechargeable battery. Product differentiation and consumer sophistication also present opportunities for retailers that have the knowledge to provide customers with battery products that meet their power needs.
U.S. Batteries Market explores economic factors affecting battery manufacturing, trends driving battery use and product innovation, consumer penetration and demographics for general household-use batteries, promotion and retail activity, and the competitive environment affecting domestic battery demands. The report also looks at battery developments in the context of industries such as power tool and electric vehicle manufacturing. Finally, the report profiles major marketers, along with manufacturer strategies to maximize growth. The report is available from SBI by visiting:
About SBI
SBI, Specialists in Business Information, publishes research reports in the industrial, construction, materials, and consumer goods markets. SBI also offers a full range of custom research services. For more information visit, or contact Jenn Tekin at 240-747-3015, or [email protected]
Source: SBI
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