|Nov 13, 2012
Jawbone's all new fitness tracking bracelet
(Nanowerk News) Jawbone® today announced UP, a new wristband and app system
that helps you discover things about yourself that you never knew. UP tracks how you sleep, move, and
eat, and gives you personalized insights to help you make smarter choices to feel your best.
“UP marks our commitment to solving everyday problems for real people,” said Hosain Rahman,
Jawbone CEO and Founder. “We’ve combined hardware, software and data, developed 28 new
manufacturing processes, and created unparalleled testing standards validated by nearly three million
hours of real-world testing. The resulting breakthroughs have allowed us to create the category’s first
truly day-and-night wearable product – a band that looks great and fits effortlessly into the way you
live, along with an app that delivers detailed data with meaningful insights to help you achieve your
UP Gives You a Rich Picture of Yourself
UP utilizes sensors in the wristband, the powerful phone in your pocket, and data in the cloud to deliver
a narrative of your daily life:
Sleep: UP employs a revolutionary sleep tracking system. Sophisticated motion-sensing
technology tracks micro-movements of your wrist to deliver unprecedented detail including
how long it took you to fall asleep, how much light vs. deep sleep you got, how long you
were in bed and how many times you woke up during the night. By using the new Power
Nap feature or setting the silent Smart Alarm, UP wakes you at the most optimal point in
your sleep cycle so you wake up feeling refreshed and alert.
Move: UP gives you comprehensive information about how you move throughout the day,
including active vs. idle time, intensity of movement, total steps, distance, and calories
burned. UP also vibrates gently to remind you to get up and move when you’ve been
inactive for a specified amount of time.
Eat: UP helps you understand more about your food choices. Simply take a photo of your
food to create a visual journal, or go deeper by scanning a barcode or searching the
database for more complete nutritional information.
Mood: UP lets you keep track of how you feel throughout the day so you can correlate how
your sleep, movement and eating affect your mood.
Insights: UP analyzes your data to deliver highly personalized insights. It reveals
connections between different elements of your life, shows how you compare to others,
and educates with new information that’s tailored for you. The more you use UP, the more
powerful the insights will become.
UP is Designed for the Way You Live
UP is a sophisticated computer wrapped comfortably around your wrist and built to withstand everyday
life. Encased in a smooth, hypoallergenic, medical-grade rubber, UP is shower- and splash-resistant so
that you can wear it all day and night. With up to ten days of battery life you rarely have to take it off to
“The UP band is powered by the patented MotionX® engine which encapsulates years of technology
development and innovation on the biomechanics of natural human motion. The accuracy and power
efficiency of MotionX has been critical in enabling UP to deliver a 24/7 product experience,” said
Philippe Kahn, CEO and founder of Fullpower, developer of the MotionX technology.
Available on November 13
The UP band comes in three sizes (Small, Medium, and Large) and eight colors (Onyx, Mint Green, Light
Grey, Blue, Navy Blue, Red, Orange, Hunter Green), and will be available for $129.99 at Jawbone.com,
Apple, AT&T, and Best Buy nationwide beginning November 13.
The UP by Jawbone App is available today for free from the App Store on your iPhone or at
www.itunes.com/appstore/. The UP wristband is required for the app.