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News > Nanowerk Research and General News >
| Posted: October 25, 2006 |
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New report on nanotechnology in European consumer products
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(Nanowerk News) This report provides an overview of nanotechnological improved consumer products on the market. In addition a comprehensive list of effects and innovations is evaluating what is really "nano" in todays nanotechnology products.
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More and more consumer products are branded with the buzzword “nano” or nanotechnology. Are we witnessing the onset of an emerging technology or is it just a sophisticated advertisement strategy? If the is technology is true, what is the added value to certain products and does the consumer really benefit?
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In general the products claiming to contain nanotechnology do indeed exploit nanoscale effects, primarily interface effects but also a few quantum effects. Interestingly, the products that proudly use the “nano” brand are only a small percentage of the number of consumer products that actually contain nanotechnologies, for instance in the microelectronics, cosmetics, pharmaceutical and food industries.
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The report focuses on consumer products emerging in various commercial sectors which claim to have nanotechnological products on the European market.
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