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Posted: January 12, 2008
The joy of nano
(Nanowerk News) There is an article over on the BBC News Magazine about the popularity of the word 'nano' in consumer products - latest example being the Tata Nano, the world's cheapest car rolled out in India this week.
"Over the course of the last 12 months, the LexisNexis database of newspaper articles records 239 stories referring to nanotechnology in the British press. In the same period there have been 239 stories referring to 'iPod' and 'nano'.
On the one hand, there is considerable concern represented in the newspapers about the possibilities of nanotechnology. At the same time it has become a manufacturers' shorthand for things that are really, really small."
The article goes on with a brief history of the word nano – in the context of nanotechnology – and also mentions that there are cultural differences in attitudes towards nanotechnology.