| Posted: October 25, 2006 |
New report on nanotechnology in European consumer products |
| (Nanowerk News) This report provides an overview of nanotechnological improved consumer products on the market. In addition a comprehensive list of effects and innovations is evaluating what is really "nano" in todays nanotechnology products. |
| More and more consumer products are branded with the buzzword “nano” or nanotechnology. Are we witnessing the onset of an emerging technology or is it just a sophisticated advertisement strategy? If the is technology is true, what is the added value to certain products and does the consumer really benefit? |
| In general the products claiming to contain nanotechnology do indeed exploit nanoscale effects, primarily interface effects but also a few quantum effects. Interestingly, the products that proudly use the “nano” brand are only a small percentage of the number of consumer products that actually contain nanotechnologies, for instance in the microelectronics, cosmetics, pharmaceutical and food industries. |
| The report focuses on consumer products emerging in various commercial sectors which claim to have nanotechnological products on the European market. |
| Source: Nanoforum |
