Nano-this and nano-that. These days it seems you need the prefix "nano" for products or applications if you want to be either very trendy or incredibly scary. This "nanotrend" has assumed "mega" proportions: Patent offices around the world are swamped with nanotechnology-related applications; investment advisors compile nanotechnology stock indices and predict a coming boom in nanotechnology stocks with misleading estimates floating around of a trillion-dollar industry within 10 years; pundits promise a new world with radically different medical procedures, manufacturing technologies and solutions to environmental problems; nano conferences and trade shows are thriving all over the world; scientific journals are awash in articles dealing with nanoscience discoveries and nano- technology breakthroughs. Nanotechnology has been plagued by a lot of hype, but cynicism and criticism have not been far behind. Science fiction writers exploit fears of nanorobots turning into killers; the media can run amok when news about potential health problems with nanoproducts surface (as happened last year with a product recall for a bathroom cleaner in Germany). Some see doomsday scenarios of molecular self-assembly turning the world into "grey goo." The emerging polarization of opinions on nanotechnology is reminiscent of controversies about genetically modified plants or nuclear energy. Vague promises of a better life are met by equally vague, generalized fears about a worse future. These debates have some aspects in common: the subject is complex and not easy to explain; there is no consensus on risks and benefits; scientists and corporations seem able to proceed unchecked, and it is unclear who is in control.
Experts and the public generally differ in their perceptions of risk. While this might be due to social and demographic factors, it is generally assumed by scientists who conduct risk research that experts' risk assessments are based more strongly on actual or perceived knowledge about a technology than lay people's risk assessments. In the case of nanotechnology, surveys show that most people are not familiar with it. The public perception of an emerging technology will have a major influence on the acceptance of this technology and its commercial success. If the public perception turns negative, potentially beneficial technologies will be severely constrained as is the case for instance with gene technology. It seems plausible that the evaluation of new technologies, such as nanotechnologies, is guided by people's theories and values. For instance, people for whom the technological revolution is associated with positive outcomes - and who are not afraid of possible negative side effects of technological progress - may assess nanotechnology applications more positively than people for whom negative effects outweigh positive effects. Researchers in Switzerland conducted two studies which examined how lay people and experts perceived various nanotechnology applications and how companies address the public's concerns.
The nanoworld cannot be portrayed with a camera, nor can it be seen even with the most powerful optical microscope. Only special instruments have access to images of the nanoworld. A fascinating new exhibition "Blow-up: images from the nanoworld" in Modena/Italy shows the work of scientists associated with the National Center on Nanostructures and Biosystems at Surfaces in Modena, Italy, headed by Elisa Molinari. The images have been manipulated in a variety of ways by photographer, Lucia Covi. Covi is particularly sensible to the aesthetic paradigms of scientists: her gaze thus grasps essential aspects of the portrayed objects and allows her to shine them with a new light, as they are revealed now. This exhibition brings to the public images that are usually accessible to few, because they remain confined in the research laboratories, on the scientists' desks. The images are stills that, over time, have been put together from different framings, and that we can look at thanks to the mediation of machines. Some of them represent exceptional events, outstanding results that ended on the cover of scientific journals. Others were born from everyday research. All of them show a landscape that is being unraveled by scientists, scenery that is very different from the one we can see in the media, largely obtained through computer graphics and "artistic" interpretations, when not directly borrowed from science fiction.
Nano-this and nano-that. Nanotechnology moves into the public consciousness. This 'nanotrend' has assumed 'mega' proportions: Patent offices around the world are swamped with nanotechnology-related applications; investment advisors compile nanotechnology stock indices and predict a coming boom in nanotechnology stocks with estimates floating around of a trillion-dollar industry within 10 years; pundits promise a new world with radically different medical procedures, manufacturing technologies and solutions to environmental problems; nano conferences and trade shows are thriving all over the world; scientific journals are awash in articles dealing with nanoscience discoveries and nanotechnology breakthroughs. Nanotechnology has been plagued by a lot of hype, but cynicism and criticism have not been far behind. The media can run amok when news about potential health problems with nanoproducts surface (as recently happened with a product recall for a bathroom cleaner in Germany). These discussions around nanotechnology epitomize the contemporary processes of making the future present. An interesting approach to dealing with the lack of consensus in the views on nanotechnology identifies eight main nodes of nanotechnology discourse and describes these "islands" of discussion, examines their interactions and degrees of isolation from each other.
Superhydrophobic materials have surfaces that are extremely difficult to wet with water and therefore are of considerable interest for various industrial applications. Researchers have unlocked the mechanism that makes some leaves either superhydrophobic or hydrophilic, opening the way to creating self cleaning surfaces and interfaces that will not stick. Potential industrial applications are self cleaning windows and windshields, hard disks and magnetic tapes (for data storage) and MEMS and NEMS devices with no stiction issues.